Track your sales with Google Analytics
Now that you have an e-commerce website to sell your music, you’d like to know how your visitors arrived to your cart. Then, you could be able to improve the transformation from the visits to the sales, and, why not, promote your artist’s website, comparing a campaign cost with the sales.
So as to do it, we integrated the Google Analytics solution. That’s what we’re going to deal with in this tutorial.
1- Edit your Analytics account http://www.google.com/analytics
Go to the page “Edit Account and Data Sharing Settings” by clicking on “Edit account settings” on the right of the title on the page “Overview”.
Choose “E-commerce website”, then Euros (or your currency if your Yozik cart is set for that).
2- Edit your Yozik account
Before setting your Yozik account, you should first note the code of your Analytics website profile. This code is like: UA-XXXXXX-XX. You can have it if you get back to the dashboard of your Google Analytics account, or if you click on “Analytics Settings”. The code stands on the right side of your website name.
On Yozik, go to “My Account”, then “Account Detail”, then click on “Change account settings”. On the page “ACCOUNT UPDATE”, enter your Analytics code in the field “Google Analytics tracking code”.
3-Insert the code in your pages
Google proposes a method to track the analytics of several domains (yours and Yozik’s), as well as between sites included thanks to iframes, which is explained here : http://code.google.com/intl/en-EN/apis/analytics/docs/tracking/gaTrackingSite.html#trackingIFrames
3.1. Simplified tracking method by Yozik :
Here’s a simplified method we use on our artists’ websites: Insert this 1×1px iframe from the domain www.yozik.com at the bottom of your home page and on all the pages containing a link to your shop or your cart:
<iframe height="1" frameborder="0" width="1" style="position:absolute;top:1px;left:1px;height:1px,width:1px" src="http://www.yozik.com/yo/initanalytics.php?groupe=XXX" id="yomini" name="yomini"></iframe>
replace XXX with your Yozik band ID.
3.2. Google tracking method:
Step 1: add the following code on the pages of your website :
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXX-XX']);
_gaq.push(['_setDomainName', 'none'], ['_setAllowLinker', 'true']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
Step 2: update the links that open the Yozik pages :
- simple links (open in a new page):
<a href="URL_given_by_Yozik" onclick="_gaq.push(['_link', 'URL_fournit_par_Yozik'], ); return false;">Mon intitulé de lien</a>
where “URL_given_by_Yozik” is the link to your cart or your shop given by Yozik (ex: http://www.yozik.com/yo/panier.php?art=XXXX, http://www.yozik.com/yo/boutique.php?boutique=XXXX)
Your will thus be like this:
<a href=”http://www.yozik.com/yo/boutique.php?boutique=XXX” onclick=”_gaq.push(['_link', 'http://www.yozik.com/yo/boutique.php?boutique=XXX'], ); return false;”>Mon intitulé de lien</a>
- loading of Yozik pages inside one of your website pages (iframe):
Add the following codes to your calling page :
<script type="text/javascript">
function afficheiframe() {
var pageTracker = _gat._getTrackerByName();
var iframeyo = document.getElementById('YYYY');
iframeyo.src = pageTracker._getLinkerUrl('http://www.yozik.com/yo/boutique.php?boutique=XXXX');
}
</script>
where YYYY is the id of your iframe and XXXX the number of your Yozik shop
Then, execute the “afficheiframe” function when the page is loaded :
<body onload="afficheiframe();">
4- Analyze the results
Now, you have all the Google Analytics tools to analyze your sales regarding your visits. We are not going to learn you everything about Analytics here, but here are some main screens that will certainly interest you:
The “E-commerce” page which allows you to display your statistics of sales in Yo carts. You will find in particular the distribution of the Figure of Affair(Business) by sold Article, the sources of purchases, the rate of conversion from your carts to effective sales. With this page you can so easily visualize and measure the impact of your promo operations on your sales, in particular with the campaigns of purchase of Google Adwords keyword (for it, you have to associate your AdWords campaigns to your analytics account).
The page ” Traffic Sources “ which allows you to visualize the traffic on your pages, the traffic sources (origin Web sites of your visitors), keywords looked for by the users on search engines and which brought them to your Web site…
